MoonSwatch now available to buy online

Jun 01, 2025

Whether you're a watch enthusiast or looking for a unique accessory to enhance your Omega x Swatch MoonSwatch, choosing the right strap for your Omega Swatch is essential. MoonSwatch Rubber straps are the perfect choice for those seeking style, performance, and comfort.

Thanks to their robust design, lightweight construction, and anti-allergy properties, MoonSwatch rubber straps —including those offered by Swatchcollabs—offer an exceptional wearing experience. Available in a wide range of colors, they allow you to personalize your watch to your liking, while ensuring excellent wrist support, even in extreme conditions.

Additionally, nylon NATO straps remain a popular choice for their minimalist elegance and compatibility with iconic models like the MoonSwatch Mission To The Moon or Mission To Uranus. Alternating between Swatch Omega straps gives you the freedom to adapt your watch to any style or occasion.

Choosing MoonSwatch rubber straps online means investing in a premium accessory that enhances your watch and improves your daily comfort. A must-have for all fans of the MoonSwatch collection.

Launch of MoonSwatch online sales: an expected revolution

Record demand and its immediate effects

The launch of the MoonSwatch in March 2022 sparked a frenzy. From day one, Swatch boutiques were overwhelmed by exceptional demand, leading to massive queues and almost instant stock shortages. This resounding success highlighted the public's enthusiasm for this iconic watch, particularly among collectors and enthusiasts of innovative watch design.

This sudden popularity has led to notable side effects, including the emergence of speculators reselling MoonSwatch models at high prices on platforms like eBay and Leboncoin. Some pieces have reached resale prices ranging from €500 to €1,000, well above the €250 launch price.

Faced with this situation, many customers expressed frustration at not being able to purchase the watch at its official price. This reinforced expectations around the online sale of the MoonSwatch , perceived as a fairer and more accessible solution.

To complete this exclusive experience, many users have also opted for MoonSwatch Nato Straps . Known for their comfort, strength and adaptability, these straps make it easy to personalize your MoonSwatch while asserting your style. Available in several colors and perfectly compatible with the different MoonSwatch models, Nato straps are a must-have accessory for fans of this iconic watchmaking collaboration.

Swatch's logistics strategy: enhanced accessibility and customization

Faced with overwhelming demand and the logistical challenges of limited physical retail distribution, Swatch has revised its strategy to improve the MoonSwatch's accessibility. The introduction of online sales represents a major step forward, allowing a wider audience to purchase the iconic watch under fair conditions.

Beyond the watch itself, accessories play a key role in the user experience. MoonSwatch Stainless Steel Straps are appealing for their modern elegance and robustness, bringing a high-end touch to the watch while offering excellent wear resistance. At the same time, MoonSwatch Leather Straps are a great success with lovers of classic and refined style, perfect for everyday or more formal use. These alternatives are increasingly popular, particularly because the original Velcro strap is not universally popular.

The online sales strategy also aims to limit speculative purchases. By offering an official, direct, and secure channel, Swatch hopes to gain greater control over distribution, manage inventory more smoothly, and reduce customer frustration. The company also relies on regular and transparent communication to inform buyers of availability and delivery times.

How to buy a MoonSwatch online: instructions

The online shopping process has been simplified to provide a seamless and secure experience. To order a MoonSwatch, simply visit the official Swatch website and select your model from the Bioceramic MoonSwatch section. Currently, only four models are available for sale online: Mission to the Sun, Mission to the Moon, Mission to Mars, and Mission on Earth. However, the offering is expected to expand to other models and geographic areas in the near future.

Once you've chosen a model, it can be added to your cart and then paid for through a secure system. To maximize your chances, it's recommended that you prepare your personal and payment information in advance, as availability can fluctuate quickly.

Tips for an optimal shopping experience

To avoid disappointment, check model availability frequently and read the terms and conditions carefully. Don't hesitate to contact customer service if you need help; they're here to help you every step of the way. Adding MoonSwatch leather straps or stainless steel straps to your purchase can also enhance the experience and further personalize your watch to suit your style.

Secure payment and respect for privacy

Swatch places the utmost importance on payment security and data confidentiality. All transactions are protected by advanced encryption protocols, such as HTTPS, ensuring maximum protection against unauthorized access. All data is processed in accordance with international standards, such as GDPR, ensuring a reliable and worry-free customer experience.

MoonSwatch and collectors: a real impact on the secondary market

Since its release, the MoonSwatch has profoundly changed the pre-owned watch market, particularly for Omega models. The watch's immediate success has caused a surge in prices on the secondary market, where some MoonSwatches are selling for between $350 and $500, approximately 35% more than their original retail price of $260.

This momentum not only affected the MoonSwatch, but also stimulated interest in the famous Omega Speedmaster Moonwatch. The ripple effect resulted in increased sales, particularly for professional and vintage models. According to several sources, store sales of Speedmaster Professionals jumped 50% after the launch of the MoonSwatch. Although the latter is a Bioceramic watch with a quartz movement, it increased the visibility and appeal of the Speedmaster range among the general public.

Easy access thanks to online sales

The arrival of the MoonSwatch on the Swatch online store marks a strategic shift. Until now, purchasing the watch was restricted to physical stores, making it difficult for many enthusiasts to access it. Now, collectors and new buyers can order online, making it easier to access sought-after models like the Mission to Jupiter.

This international expansion should also mitigate inequalities in access, although availability may vary by country. Swatch will still need to manage inventory, delivery times, and maintain a seamless user experience to satisfy an increasingly demanding global customer base.

Mixed opinions, but potential for improvement

While the MoonSwatch Mission to Jupiter captivates with its distinctive design and colors inspired by the giant planet, the MoonSwatch Mission to Jupiter Strap also attracts attention. Its warm hue and comfortable design make it an asset for those looking to personalize their watch in style. It has become a popular choice among enthusiasts who want to stand out with a bold look, while maintaining the aesthetic of the collection.

However, criticism has emerged regarding certain quality aspects. The durability of the Bioceramic, the fragility of the plastic glass, and issues with the crown and discoloration of the strap have been reported. Swatch could use this feedback to improve its watch by adjusting the materials and overall finish, while remaining true to the accessible and creative spirit of the MoonSwatch.

Conclusion: Why the MoonSwatch remains a staple of modern watchmaking

The MoonSwatch , born from the alliance between Swatch and Omega , redefined the codes of watchmaking by making the legendary design of the Speedmaster accessible to a wider audience. This innovative watch has won over both seasoned collectors and enthusiasts looking for their first distinctive timepiece.

The launch of online sales represented a strategic shift, allowing everyone to easily order their favorite model without the constraints of physical stores. Thanks to this new accessibility, it is now easy to purchase a MoonSwatch directly from the official Swatch website, with the assurance of an authentic product.

Each MoonSwatch model combines iconic design , modern technology and exclusive materials like Bioceramic , all while remaining attractively priced. Whether you're looking for a leather MoonSwatch strap for a classic touch, or a stainless steel MoonSwatch strap for a more contemporary style, you'll find the perfect option to enhance your watch and adapt it to your personality.

In addition to its design, the MoonSwatch seduces with its symbolic value and versatility . Take advantage of free delivery , exclusive rates and a secure shopping experience to enrich your collection with an iconic piece.

FAQ – Everything you need to know about the MoonSwatch

What is the rarest MoonSwatch?

The rarest MoonSwatch is undoubtedly the Mission to Moonshine Gold model. This special edition is distinguished by its seconds hand in Moonshine Gold , a recycled 18-carat gold alloy exclusive to Omega. Launched in an ultra-limited edition on March 7, 2023, in just four cities (London, Milan, Tokyo, and Zurich), it is now particularly sought after on the secondary market.

Who wears a MoonSwatch?

The MoonSwatch appeals to a wide audience , from collectors to watch enthusiasts looking for their first piece with an iconic design. Many choose to personalize their watch with a leather MoonSwatch strap for a sophisticated look or a stainless steel MoonSwatch bracelet for a more rugged look. Its accessibility makes it an ideal option for young watch enthusiasts.

What size strap for a MoonSwatch?

MoonSwatch bracelets come in several sizes to suit different wrists:

Standard size: 12cm + 7.5cm (suitable for wrists from 13 to 20.5cm)
Classic size: 145 mm to 190 mm
Large size: 166 mm to 210 mm

For leather models:

105/65 mm (wrist 14.5 to 16.5 cm)
115/75 mm (wrist 16.5 to 18.5 cm)
125/85 mm (wrist 18.5 to 20.5 cm)

Choosing a MoonSwatch leather strap or a stainless steel bracelet can not only improve comfort, but also completely transform the aesthetics of your watch.

How to recognize a real MoonSwatch?
To avoid counterfeits, here are some key elements to identify an authentic MoonSwatch :

The box has a specific texture with a visible cut in the letters M and N of “Mission”
The planets printed on the packaging display black and white text
The crown of the watch is slightly flared towards the logo
The weight should be close to 30g
The ® symbol is properly printed
The packaging cardboard is of high quality, unlike low-end copies