Why the Moonswatch became a global hit

The iconic collaboration between Swatch and Omega resulted in the MoonSwatch, a watch that revolutionized the watchmaking world. If you're looking for a strap for your Omega Swatch , our selection will meet all your expectations in terms of style, comfort, and compatibility.

Available in rubber or silicone, our MoonSwatch straps combine functionality with sleek design. They make it easy to personalize your watch to suit your style or occasion, with a wide selection of colors: from timeless black to bolder shades like red or green, a nod to the collection's various space missions.

Whether you're going for a simple, classic look or a more sporty, dynamic look, you'll find the perfect Omega Swatch strap in our catalog. Designed to perfectly fit the bioceramic case, our models are also affordable thanks to our competitive prices. Discover how a simple strap change can transform your MoonSwatch and rediscover the magic of this iconic timepiece.

The Swatch x Omega collaboration: between innovation and accessibility

A strategic alliance to democratize luxury watchmaking

The collaboration between Swatch and Omega marks a turning point in the world of watchmaking. These two brands, from the same group, have joined forces to create the MoonSwatch : a watch inspired by Omega's legendary Speedmaster Moonwatch, but offered at a much more accessible price. The goal? To make a cult watchmaking icon available to the general public, without sacrificing the codes of quality and innovation for which Omega is renowned.

A unique design combining tradition and modernity

The MoonSwatch creation process is based on close collaboration between the Swatch and Omega teams. By combining the iconic Moonwatch design with a unique material— Bioceramic —the two brands have created a watch that is both faithful to its origins and forward-looking.

This innovative material, a blend of ceramic and bio-sourced plastic derived from castor oil, provides the Moonswatch protectors against everyday impacts, while ensuring lightness and comfort. It also allows for great freedom of customization, with vibrant and varied shades. It is this freedom that gives rise to models as unique as the Moonswatch Mission on Earth: Desert strap, with its earthy and elegant style.

Features designed to last

Every detail of the MoonSwatch is designed to appeal to both enthusiasts and novices. From the asymmetrical case to the tachymeter scale with the famous "dot over ninety," the watch incorporates key elements of the Speedmaster while adapting them to the Swatch style.

Collectors particularly appreciate editions like the Moonswatch Mission to the Moonphase - New Moon strap, which celebrates the full moon with a refined and poetic all-white design. To further personalize your watch, numerous tools for Moonswatch are available, allowing for a quick strap change or a custom adaptation.

A cosmic collection of eleven models

The Bioceramic MoonSwatch range is available in eleven versions, each inspired by a celestial body: from the Sun to Pluto. Each watch proudly displays its mission, with engravings and visuals directly linked to the corresponding star. Even the battery cover pays homage to the celestial object it represents.

The models come with a sturdy Swatch Omega VELCRO© strap , perfect for everyday use or a space-inspired look. This easy-to-use closure system also allows you to replace the strap with a more specific version, such as a Moonswatch Mission on Earth: Desert strap or a Moonphase - New Moon strap , depending on your style or the occasion.

MoonSwatch: a resounding commercial success and worldwide enthusiasm

A strong impact on the watch market

The launch of the MoonSwatch shook up the watchmaking landscape in 2022. With over one million units sold in its first year—compared to initial forecasts of 500,000—the Swatch x Omega collaboration quickly exceeded expectations. This massive success enabled the Swatch Group to post 6.5% growth in the first half of 2022, despite a challenging environment in the Asian market, particularly in China.

The scarcity effect, cleverly orchestrated by a distribution restricted to only 110 physical stores worldwide, has reinforced the perceived value of the MoonSwatch , while fueling speculation. On the secondary market, some limited editions have seen their price climb to 2,800 euros , more than ten times their launch price (250 €). A phenomenon that has propelled the MoonSwatch to the rank of cult object, coveted by collectors and lovers of beautiful watches alike.

An enthusiastic reception, supported by the watchmaking community

The MoonSwatch's reception from consumers and watch industry experts was generally very positive. Enthusiasts praised the boldness of this fusion of Swatch's creative DNA and Omega's prestige , seeing it as a refreshing and innovative initiative.

The Moonswatch Mission to the Moonphase - New Moon bracelet model, in particular, was a resounding success thanks to its sleek aesthetic and strong symbolism. Other versions, such as the Moonswatch Mission on Earth: Desert bracelet , also increased interest in the collection by playing on design nuances and the customization of the watches.

Although some critics have expressed doubts about a possible dilution of the Speedmaster Moonwatch 's image, the results speak for themselves: the MoonSwatch has stimulated demand for the original Speedmaster models , with a 50% increase in sales observed in Omega boutiques. A dynamic that confirms that the MoonSwatch does not harm the image of the iconic model, but acts as a springboard into the Omega universe.

A viral phenomenon, boosted by social networks

The MoonSwatch's success isn't limited to the watchmaking world. Thanks to effective communication and a recognizable aesthetic, it has established itself on social media , where each new version—particularly one equipped with a personalized Moonswatch strap —is the subject of thousands of posts. The craze is such that some enthusiasts are investing in MoonSwatch tools to personalize or maintain their watch, demonstrating the creation of a veritable ecosystem around this product.

In just a few months, the MoonSwatch has become much more than a watch: a cultural symbol , at the crossroads of accessibility and luxury, tradition and innovation.

FAQ – Everything you need to know about the MoonSwatch and the Omega x Swatch collaboration

What is the significance of the collaboration between Omega and Swatch in creating the MoonSwatch?

The MoonSwatch represents a unique collaboration between Swatch and Omega , bringing together the worlds of luxury watchmaking and affordable watches. This strategic alliance allows Swatch to benefit from Omega 's prestigious aura, while Omega broadens its visibility among a younger and wider audience.
This partnership has rekindled interest in the iconic Omega Speedmaster Moonwatch , with a significant increase in sales. It is a brilliant marketing move that has repositioned both brands in the global watchmaking landscape.

What materials make up the MoonSwatch and what are their technical characteristics?

Each MoonSwatch is made from bioceramic , a material exclusive to the Swatch group, combining 2/3 ceramic powder (based on zirconium oxide) and 1/3 bio-sourced plastic derived from castor oil.
This innovative material is distinguished by its lightness , scratch resistance , and silky matte appearance . It guarantees optimal comfort on the wrist while ensuring excellent durability. Accessories such as MoonSwatch bracelets are also designed to combine aesthetics, practicality, and quality of finish.

What impact did the MoonSwatch have on the Omega and Swatch brands?

The launch of the MoonSwatch had a dramatic impact on the image and sales of both brands. Swatch won over a new customer base with a bold design and affordable price, while Omega saw interest in its Speedmaster Moonwatch collection soar.
Some stores have even recorded up to 50% more sales on the Speedmaster since the arrival of the MoonSwatch. This watch has therefore acted as a springboard to luxury , introducing many buyers to the prestige of Omega .
However, some voices are concerned about a possible blurring of Omega's premium image, due to the democratization of its logo through a more affordable product.

What is the accuracy and autonomy of the MoonSwatch quartz movement?

The MoonSwatch is equipped with the ETA G10.212 caliber, a Swiss quartz movement renowned for its precision and robustness. It ensures minimal time deviation, with an average battery life of 2 to 3 years depending on use.
It is a wise technical choice for a watch intended for everyday use, guaranteeing reliability, ease of maintenance and performance . This type of movement perfectly meets the needs of enthusiasts looking for a stylish, practical watch without mechanical constraints.