Used MoonSwatch: How Much to Sell (and Buy) Them?
The Omega x Swatch strap symbolizes my favorite collaboration between Omega and Swatch. Together, we created the MoonSwatch collection. Omega x Swatch straps are available in premium silicone, rubber, leather, or steel. Each type is specially designed for these iconic watches. Whether I'm looking for a chic black MoonSwatch strap , a sober white model, or vibrant colors like red, brown, or white-orange, I always find high-quality options. These straps offer comfort, durability, and style. They perfectly personalize my Omega Swatch watch with an elegant design. This innovative collaboration offers a wide range of straps. It allows enthusiasts to easily change the look of their MoonSwatch according to their desires or favorite missions (Mission Earth, Mission Moonphase, Mission Jupiter, etc.).
In this article, I'll explore why MoonSwatch straps and Omega Swatch watches are so popular. I'll also guide you through what to consider when buying or reselling these sought-after pieces. You'll discover pre-owned market prices and secure platforms to find them.
The popularity of MoonSwatch: a global phenomenon
The collaboration between Omega and Swatch has made the MoonSwatch a global watchmaking icon. This phenomenon goes beyond a simple trend. Launched with the Mission to Moon, the collection has attracted a wide audience. From watch enthusiasts looking for a multifunctional MoonSwatch strap in rubber or leather, to fans of the famous Moonphase and other missions like Mission Earth or Mission Saturn, everyone has been won over.
In 2023, more than 2 million units were sold, contributing to a 63% increase in Swatch's revenue that same year.
The MoonSwatch's success isn't just based on their affordable price. The luxurious aesthetic inspired by Omega watches plays a key role. The choice of noble materials such as premium silicone or steel with a black PVD finish, as well as a varied color palette ranging from classic black to bolder tones such as white orange or red, attracts many buyers. The combination of luxury, quality, and a marketing strategy based on limited editions, such as the Mission Moonphase Moon or the Mission Pluto, maintains high demand. On secondary markets, these watches and their straps have a high value.
The younger generation is also an important factor. Approximately 60% of buyers are under 35 years old. This shows that this collection is successfully renewing the image and customer base of Omega and Swatch watches. This global craze creates a unique demand for Omega Swatch rubber straps . They allow for easy and fashionable customization of watches.
Factors influencing the resale and purchase price of a MoonSwatch
Condition and Authenticity
The condition of your MoonSwatch is important in determining its price on the pre-owned market. A watch in perfect condition, with no scratches or wear on the rubber or leather strap , and with impeccable functioning, always has more value. Authenticity is also essential. Having a certified MoonSwatch, with its serial number and all its original documents, inspires confidence in buyers. This justifies a higher price than copies or unverified watches.
Model and limited edition
The MoonSwatch range includes several models, including the famous Mission collection models such as Mission Earth, Mission Moonphase, Mission Saturn, and Mission Pluto. Some limited edition or limited edition models have a significantly higher value, such as the Mission to Moonshine Gold or the Mission to the Pink Moonphase. The MoonSwatch price varies depending on the model. Watches cost from 275 euros in stores, but can exceed 600 euros for rare editions on the secondary market.
Original accessories and packaging
Having the original packaging (box, papers, warranty card) and accessories like a second Omega x Swatch leather strap or the original buckle can increase the resale price. Collectors attach great importance to these elements. They guarantee the integrity of the product and reinforce its perceived value.
Market demand
Demand for pre-owned Omega Swatch watches , especially the MoonSwatch, is very high. Their global popularity and limited inventory in stores are putting significant pressure on prices. Resellers are taking advantage of this situation by setting prices higher than the official list price, especially on platforms like Chrono24 or eBay.
New launches, such as the MoonSwatch 1965 or upcoming new models, can influence the overall value of Omega Swatch watches and bands.
How to Determine the Right Price to Sell Your MoonSwatch
Evaluation by comparison
To set a fair resale price for your MoonSwatch, start by comparing similar listings online. Popular models like the MoonSwatch Mission to the Moon or Mission Earth typically sell for between €150 and €300 pre-owned. Some rarer models can exceed these amounts.
Comparing prices for watches in similar condition with the same accessories will give you a realistic basis for your own offer.
Take into account platform and delivery costs
When setting your selling price, don't forget to include transaction fees: commissions from listing sites, insured shipping costs, and possible taxes. These fees can represent 5% to 15% of the final amount. By anticipating these charges, you will avoid underestimating or overestimating the value of your MoonSwatch strap included in the offer.
The importance of photos and description
A good, detailed description and clear photos are essential. Show the condition of the Omega x Swatch NATO strap , the original buckle, and the model's special features (such as the moonphase or the details of the bioceramic case). Mentioning the presence of original accessories reassures the buyer about the product's value and increases your chances of selling quickly at the right price.
Where to buy and sell used MoonSwatches
Platforms specializing in watches
To safely buy or sell a MoonSwatch, choose specialized platforms like Chrono24 or StockX. These sites rigorously authenticate watches, guaranteeing that the model is a genuine Omega Swatch with a compliant strap (premium silicone, leather, or steel). StockX, for example, ensures a strict verification process that reassures buyers and sellers.
These platforms often offer a wide selection of MoonSwatch models, including editions like Mission Earth, Mission Moonphase or Mission Saturn, at prices corresponding to the pre-owned market.
General classifieds sites
Sites like Leboncoin and eBay are also widely used for buying and selling used MoonSwatches. They offer access to a variety of collections, from the classic black strap to rarer versions like the MoonSwatch leather strap .
Beware, however, of counterfeits or unpleasant surprises regarding the actual condition of watches and straps. On these platforms, prices can sometimes exceed the official price, especially for current models that are out of stock.
Pitfalls to Avoid When Buying a Used MoonSwatch
When buying a used MoonSwatch, always check the authenticity of the watch and the conformity of the Omega Swatch strap. Be wary of offers with very low prices or without original documents.
Examine the condition of the strap, whether it's rubber, leather, or premium silicone, to avoid additional charges after purchase. Also, avoid transactions without a warranty or return policy. Consult reliable reviews and ask for detailed photos, including the buckle, black PVD or steel finish, and the presence of the original packaging and accessories. This will help ensure your purchase is secure.
Future price trends for used MoonSwatches
Current trends
The pre-owned MoonSwatch market is showing a stabilizing trend after several years of intense speculation. For example, the MoonSwatch 1965, launched in 2025 at €275, is now selling for around €470. This demonstrates solid demand and a certain market maturity.
Recent editions like the Mission to Earthphase Gold, which sells for around €385 new, are also attracting a lot of interest. They tend to maintain or even increase their value, thanks to their rarity and the storytelling of each mission.
Predictions based on previous releases from Swatch and Omega
Analyzing previous Omega and Swatch releases, I believe prices will continue to be influenced by the rarity of the editions and the brands' ability to create new, unique models. MoonSwatch watches, with their wide selection of strap materials —premium silicone, leather, rubber—and their different missions, maintain an active secondary market.
The new collections, designed to maintain a "collectible" dimension, should promote progressive appreciation. Variants such as the Mission Pink Moonphase or the black PVD series will strengthen the position of Omega Swatch bands and MoonSwatch watches in the highly sought-after circle of trendy and durable objects.
Conclusion
In short, the pre-owned MoonSwatch market is dynamic. It offers numerous opportunities to sell or buy at fair prices, depending on the model, its condition, and its rarity. By mastering essential criteria such as authenticity and original accessories, and by choosing the right platforms, you will optimize your transaction.
Don't forget that prices change based on demand and new additions to the Omega Swatch collaboration. So, don't hesitate: explore our selection of MoonSwatch straps and embark on this exciting watchmaking adventure today!
FAQ
What criteria should be taken into account when estimating the resale price of a used MoonSwatch?
To estimate the resale price of a used MoonSwatch, consider the rarity of the model (e.g., the more sought-after Mission to Uranus), the overall condition, the presence of the box and paperwork, and market demand. The version and color also influence the value, which can range from €150 to over €9,000 depending on rarity and popularity.
Where can you safely buy a used MoonSwatch and at what average price?
You can safely purchase a pre-owned MoonSwatch on reputable platforms like Chrono24, Leboncoin, or from certified retailers with a warranty and certificate of authenticity. The average price ranges from €150 to €300, depending on the model and condition of the watch. For example, a "Mission to the Moon" model costs around €190 to €250.
How to check the authenticity of a used MoonSwatch before buying it?
To verify the authenticity of a pre-owned MoonSwatch, check the tactile click of the pushers, the accuracy of the moon phase setting, the luminescence, and the absence of play in the strap. Also compare the weight at around 30g and inspect the packaging, particularly the print quality and the textured box. Request a working video from the seller for confirmation.