OMEGA X Swatch - The Moonwatch legend
If you're looking for a Moonswatch strap that combines style, comfort, and quality, the Omega x Swatch collection offers a variety of options to suit every taste. Whether you prefer a black or white Moonswatch strap , a leather model with a pin buckle or a folding clasp , there are plenty of ways to personalize your watch.
Indeed, Moonswatch bracelets are distinguished by their durability, their neat aesthetics and their perfect compatibility with the iconic bioceramic watches in the collection, including the famous Moonswatch Mission Earth or versions like the Moonswatch white and the Moonswatch black . The price of these bracelets and watches varies according to the models and materials, but remains accessible while reflecting the prestige of the Omega brand associated with the innovative know-how of Swatch .
In this article, we invite you to discover this exceptional collaboration between two watchmaking giants and to explore the fascinating world of the legendary Moonwatch , reinterpreted with modernity by the Moonswatch collection.
Emergence of an iconic collaboration
An unexpected partnership: Omega and Swatch
The collaboration between Omega and Swatch surprised the watchmaking world in 2022, bringing together two brands that were once perceived as very distant. Omega, known for its prestigious luxury watches like the Speedmaster Moonwatch , a historic symbol worn on the Moon, joined forces with Swatch, the more accessible Swiss brand known for its colorful and innovative models. This unprecedented partnership, which belongs to the same group, fused Omega's prestige with Swatch's innovative and popular approach, resulting in an exceptional collection, the Moonswatch , which revisits an icon in a more accessible but still bold version.
The Genesis of the MoonSwatch
The MoonSwatch was born from the desire to make the legendary Moonwatch accessible to a wider audience without denying its history or original design. Made from bioceramic, an innovative material that combines strength and lightness, the collection includes eleven models representing space missions inspired by celestial bodies in the solar system. Among them, editions such as the Moonswatch Mission Earth or the Mission to the Pink Moonphase offer a play of colors and refined details, such as the moon phases or variations in white, black, and red that appeal to watch enthusiasts.
The creativity of the designers has respected the aesthetic codes of the Speedmaster while injecting modernity through the choice of materials and colors.
Moonwatch Design and Features
Inspired by heritage
The MoonSwatch fully embraces the legacy of Omega's legendary Speedmaster Moonwatch , respecting its iconic asymmetrical lines, its dial with perfectly arranged subdials and the famous "dot over ninety" detail on the tachymeter bezel. Each watch incorporates these iconic elements with the addition of a shared "OMEGA X Swatch" signature, testifying to the merger of the two watchmaking houses. This bold design is thus available in models with colors and patterns inspired by different space missions, linking each watch to a specific celestial body – the Mission to the Sun , the Mission to Mars and the Mission to the Moon faithfully reproduce the visual and chronograph codes that made the original Moonwatch famous.
Innovation and materials: the integration of Bioceramics
The real revolution comes from the use of the new innovative material called bioceramic . Composed of a unique blend of ceramic and bio-sourced plastic, this material gives the MoonSwatch remarkable lightness, increased scratch resistance, while being soft to the touch.
This combination also allows for an infinite range of bold, vibrant colors that adorn the entire collection. The domed acrylic crystal completes this modern ensemble, while the quartz movement ensures reliable precision. The watch remains water-resistant to 30 meters, making it suitable for everyday use.
In addition, the rubber or leather buckle offered for the bracelets provides comfort and robustness, perfect extensions of the distinctive style of each model.
The flagship models of the MoonSwatch collection
Mission to the Moon - The Lunar Tribute
The Mission to the Moon is arguably the most iconic model in the MoonSwatch collection, paying vibrant homage to the famous Speedmaster worn during lunar missions. With a 42mm light gray bioceramic case and a multi-level black dial, this model evokes classic design while incorporating modern elements such as the black Velcro strap and the black tachymeter bezel marked by the unique “dot over ninety” detail.
The quartz movement guarantees the precision needed for an accessible and robust chronograph, while readability is ensured by stick-shaped hands and a diamond-tipped second hand. This timepiece is not only a nod to space history, but also a versatile watch, ideal for everyday use.
Other special editions and their meanings
In addition to the Mission to the Moon, the MoonSwatch collection offers a series of models embodying different missions and celestial bodies. Each watch is distinguished by its specific colors and details, such as the green Mission Earth , which reflects our planet, or the Mission Pink Moonphase , which incorporates a moon phase display.
Other designs echo the colors of the Speedmaster Seamaster or play on unique combinations of leather and rubber Moonswatch straps with brushed steel folding or pin buckles. This diversity allows everyone to find the watch and strap that best suits their style, while enjoying the originality and prestige of the Omega Swatch marriage. These models embody a story and a mission, offering more than just an accessory, but a true piece of space adventure to wear on the wrist.
The impact of the MoonSwatch on watchmaking
An instant success and its repercussions
The launch of the MoonSwatch generated unprecedented global enthusiasm in the watchmaking world. As soon as it went on sale, the watches sold out in record time, prompting queues outside Swatch boutiques and intense speculation on the secondary market. This dazzling success reinforced the reputation of both brands, creating both a commercial and cultural phenomenon.
The temporary rarity of the models accentuated their desirability, transforming the MoonSwatch into a sought-after collector's item, while the diversity of straps, from soft rubber to premium leather, attracted a wide audience eager to personalize their watch according to their tastes. This marketing masterstroke attracted watch enthusiasts and fashion lovers alike, establishing the MoonSwatch as a contemporary icon.
Accessibility and democratization of luxury watchmaking
The MoonSwatch has opened a new avenue by making a symbol of luxury watchmaking accessible at an affordable price of around €275, significantly lower than classic Omega watches, which generally cost around €5,000. This commitment to accessibility has made the prestige watch more accessible to a wider audience, particularly Generation Z and first-time buyers of luxury goods, who are looking for both a product steeped in history and a disruptive design.
The collaboration between Omega and Swatch thus rethinks the positioning of traditional brands by integrating innovative materials and marketing strategies adapted to new expectations. This phenomenon has sparked debate and enthusiasm, but it is undeniable that the MoonSwatch has contributed to expanding the clientele of Swiss watchmaking by offering it an accessible bridge to the world of luxury.
How to get a MoonSwatch?
Points of sale and exclusives
The MoonSwatch is primarily available at select official Swatch boutiques worldwide. In France, several Swatch Stores, including those located in Bordeaux, Paris, and other major cities, are authorized to sell the collection, but stocks remain very limited and demand often far exceeds supply. Due to this rarity, the watch can be difficult to find in stores, which explains the queues and excitement surrounding each new sale.
Some more specific models, such as moon phase editions or limited edition versions, are only available for a few weeks and only at certain exclusive points of sale, reinforcing their unique character. For those who wish to avoid long waits, the secondary market also offers these watches, but at prices often higher than the official retail price, which is around 260 to 275 euros depending on the model.
Tips to avoid imitations
Given the phenomenal success of the MoonSwatch, many copies and imitations are unfortunately circulating on the internet and in certain unofficial channels. To ensure the authenticity of your watch, always choose to purchase from an authorized Swatch point of sale or a recognized official retailer. Check for the presence of the Omega x Swatch markings on the dial, the back of the case, as well as the quality of the finishes, particularly on the MoonSwatch leather straps with their specific brushed steel buckle .
Be wary of very low-priced offers from unknown sellers, as these are often synonymous with fakes. If you opt for the pre-owned market, it is best to request a certificate of authenticity and have a thorough examination with a watch expert to avoid disappointment.
Maintaining and personalizing your MoonSwatch
Interview Guide
To preserve the beauty and proper functioning of your MoonSwatch, it is essential to adopt regular but simple maintenance. Thanks to its bioceramic case and quartz movement, this watch requires little complex maintenance. It is recommended to clean the case and strap with a soft, damp cloth, especially if you have a black rubber or silicone strap that can accumulate dust and perspiration over time.
The acrylic bezel and crystal must be protected from severe scratches, even though the bioceramic offers good resistance. If the chronograph is used frequently, the hands may need to be recalibrated for perfect alignment, a simple DIY operation thanks to dedicated tutorials.
Finally, although the watch is water resistant up to 30 meters, it is advisable to avoid prolonged immersion, especially in salt water, to preserve the waterproof seals.
Personalization: bracelets and accessories
One of the MoonSwatch's strong points is the ability to easily personalize your watch with a wide range of Moonswatch straps . You can opt for a white or black rubber strap , perfectly suited for a sporty and durable look, or choose a leather strap such as an alligator model for a more refined touch of elegance.
The available buckles vary between classic pin buckle , folding clasp , or a brushed steel finish that highlights the robustness of the watch. These interchangeable straps also allow you to modulate the style of your watch according to the occasion or your mood, making your MoonSwatch unique and durable over time.
In addition, some premium models benefit from exclusive collections of bracelets offering even more sophisticated comfort and design.
Conclusion
The Omega x Swatch MoonSwatch collaboration revolutionized watchmaking by making an icon like the Moonwatch accessible through innovative materials and a design faithful to Omega's heritage. This partnership not only democratized luxury watchmaking, but also sparked a global craze for MoonSwatch watches and bracelets.
To seize this unique opportunity, explore official retailers and personalize your watch with rubber, leather, or silicone straps to suit your style. Don't miss the chance to wear this revisited legend on your wrist today.
FAQ
What is the origin of the collaboration between OMEGA and Swatch for the Moonwatch?
The collaboration between Omega and Swatch for the Moonwatch originates from their shared ownership of the Swatch Group. In 2022, they launched the MoonSwatch, an innovative collection combining Omega luxury with Swatch's accessible style, inspired by the Speedmaster Moonwatch, the legendary watch worn on the Moon.
This bold union aimed to renew interest in Swatch while making Omega's space icon accessible to as many people as possible.
What are the specific characteristics of the models in the Bioceramic MoonSwatch collection?
The Bioceramic MoonSwatch models feature a bioceramic case (two-thirds ceramic, one-third castor oil extract), a design inspired by the Omega Speedmaster with a tachymeter bezel, Super-LumiNova® hands and indexes, an engraved caseback, and a Velcro strap. Each model bears the name and a color evoking a celestial body, with an Omega x Swatch logo on the dial and crown.
Where and when can I get limited editions like the Mission to Earthphase - Moonshine Gold?
The Mission to Earthphase - Moonshine Gold is available only on August 9, 2025, as a limited drop at selected Swatch boutiques worldwide, with no online sales. Each full moon edition is sold on a single day, often selling out quickly.
How do the MoonSwatch editions pay homage to the history of the Speedmaster, the first watch worn on the Moon?
The MoonSwatch editions pay tribute to the history of the Speedmaster by celebrating in 2025 the 60th anniversary of its space qualification by NASA in 1965.
To go further and discover how to personalize these models, you can also consult our blog dedicated to luxury leather straps for Omega x Swatch . They take up the design of the ST105.003 model, the only watch to pass the rigorous tests, with a white dial and vintage signatures.